计算广告论文、学习资料、业界分享
动态更新工作中实现或者阅读过的计算广告相关论文、学习资料和业界分享,作为自己工作的总结,也希望能为计算广告相关行业的同学带来便利。 所有资料均来自于互联网,如有侵权,请联系王喆。同时欢迎对计算广告感兴趣的同学与我讨论相关问题,我的联系方式如下:
- Email: wzhe06@gmail.com
- LinkedIn: 王喆的LinkedIn
- 知乎私信: 王喆的知乎
会不断加入一些重要的计算广告相关论文和资料,并去掉一些过时的或者跟计算广告不太相关的论文
New!
[Airbnb Embedding] Real-time Personalization using Embeddings for Search Ranking at Airbnb (Airbnb 2018)
2018 KDD best paper, Airbnb基于embeddding构建的实时搜索推荐系统New!
[DIEN] Deep Interest Evolution Network for Click-Through Rate Prediction (Alibaba 2019)
阿里提出的深度兴趣网络(Deep Interest Network)最新改进DIEN
其他相关资源
- 张伟楠的RTB Papers列表
- 基于Spark MLlib的CTR预估模型(LR, FM, RF, GBDT, NN, PNN)
- 推荐系统相关论文和资源列表
- Honglei Zhang的推荐系统论文列表
目录
Optimization Method
Online Optimization,Parallel SGD,FTRL等优化方法,实用并且能够给出直观解释的文章
- Google Vizier A Service for Black-Box Optimization
- 在线最优化求解(Online Optimization)-冯扬
- Hogwild A Lock-Free Approach to Parallelizing Stochastic Gradient Descent
- Parallelized Stochastic Gradient Descent
- A Survey on Algorithms of the Regularized Convex Optimization Problem
- Follow-the-Regularized-Leader and Mirror Descent- Equivalence Theorems and L1 Regularization
- A Review of Bayesian Optimization
- Taking the Human Out of the Loop- A Review of Bayesian Optimization
- 非线性规划
Topic Model
话题模型相关文章,PLSA,LDA,进行广告Context特征提取,创意优化经常会用到Topic Model
- 概率语言模型及其变形系列
- Parameter estimation for text analysis
- LDA数学八卦
- Distributed Representations of Words and Phrases and their Compositionality
- Dirichlet Distribution, Dirichlet Process and Dirichlet Process Mixture(PPT)
- 理解共轭先验
Google Three Papers
Google三大篇,HDFS,MapReduce,BigTable,奠定大数据基础架构的三篇文章,任何从事大数据行业的工程师都应该了解
- MapReduce Simplified Data Processing on Large Clusters
- The Google File System
- Bigtable A Distributed Storage System for Structured Data
Factorization Machines
FM因子分解机模型的相关paper,在计算广告领域非常实用的模型
- FM PPT by CMU
- Factorization Machines Rendle2010
- libfm-1.42.manual
- Scaling Factorization Machines to Relational Data
- fastFM- A Library for Factorization Machines
Embedding
- [Negative Sampling] Word2vec Explained Negative-Sampling Word-Embedding Method (2014)
- [SDNE] Structural Deep Network Embedding (THU 2016)
- [Item2Vec] Item2Vec-Neural Item Embedding for Collaborative Filtering (Microsoft 2016)
- [Word2Vec] Distributed Representations of Words and Phrases and their Compositionality (Google 2013)
- [Word2Vec] Word2vec Parameter Learning Explained (UMich 2016)
- [Node2vec] Node2vec - Scalable Feature Learning for Networks (Stanford 2016)
- [Graph Embedding] DeepWalk- Online Learning of Social Representations (SBU 2014)
- [Airbnb Embedding] Real-time Personalization using Embeddings for Search Ranking at Airbnb (Airbnb 2018)
- [Alibaba Embedding] Billion-scale Commodity Embedding for E-commerce Recommendation in Alibaba (Alibaba 2018)
- [Word2Vec] Efficient Estimation of Word Representations in Vector Space (Google 2013)
- [LINE] LINE - Large-scale Information Network Embedding (MSRA 2015)
Budget Control
广告系统中Pacing,预算控制,以及怎么把预算控制与其他模块相结合的问题
- Budget Pacing for Targeted Online Advertisements at LinkedIn
- 广告系统中的智能预算控制策略
- Predicting Traffic of Online Advertising in Real-time Bidding Systems from Perspective of Demand-Side Platforms
- Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising
- PID控制经典培训教程
- PID控制原理与控制算法
- Smart Pacing for Effective Online Ad Campaign Optimization <br